21 June, 2011
Mobile Ecommerce to Reach $31 Billion by 2016
Posted by Ben Rowland in Ecommerce, Mobile,
Forrester Research projects that
US mobile ecommerce will reach $31 billion by 2016, growing at a rate of 39% annually.
By comparison, traditional ecommerce will only grow 10% annually, to reach $279 billion by 2015.
Major retailers are investing heavily in their mobile ecommerce platforms -- only 9% have no mobile presence or strategy.