Tecture can help you navigate the wide array of social networking sites, APIs, initiatives, and tactics to craft a coherent and effective social networking strategy of your own.
Social Networking
With the advent of social networking websites such as Facebook, Tecture designs unique solutions for its clients to tap the large, captive audiences on these sites.
Our approach is to leverage the open application programming interfaces (APIs) exposed by such sites rather than re-invent and build a social network from scratch. Facebook and other social networking sites already have key features such as friending, messaging, and mobile, and its users already use it as their portal for communicating with friends and family. Facebook is no longer just a website — it is now the de facto social networking service used by internet users.
Tecture employs numerous tactics to reach social networking users, including:
- Survey and quizzes
- Facebook Applications
- Facebook Connect and other APIs
Microblogging
Twitter is an increasingly popular microblogging tool. Its users publish short updates known as "tweets," which are automatically broadcast to their followers. Numerous websites are integrating with it in creative ways.
Other Social Networking Tactics
Numerous other social networking sites, APIs, and tactics are being dreamed up on an almost daily basis. Others include photo sharing site Flickr, YouTube, Google's OpenSocial initiative.