Announced on: 07/14/09 My Adventures' site is a comprehensive social network for outdoor enthusiasts throughout the world!  From the mild to the wild, from campers to snowboarders.  From deep-sea divers to sky-divers.  No matter what your outdoor passion is, My Adventures is the social hub that gathers the like-minded and gives them a place to meet others and share adventures!

There was no shortage of motivation while working with the site's owner, Keith Bates.  Keith has traveled more in a lifetime and met more interesting cultures from around the world than most people can even dream of.  From Australian Aborigines to the Kalahari Bushmen to the polar-dwelling Inuits, Keith has met them all, and he had a vision to bring all of those experiences, as well as people with the same passion for adventure, to a web design and development firm to help make his dream of creating this adventuring headquarters come true.  His undying enthusiasm, supported by Tecture's web 2.0 and social networking expertise, along with our strong and effective strategic marketing plans, have helped Keith turn a passion into a web business reality.

Tecture pushes the boundaries in both custom web design and custom development with My Adventures, creating everything on the site from the ground up. 

In the true spirit of getting up from the computer chair and out into the exciting world of adventure, Tecture has implemented mobile photo and mobile video uploading, allowing My Adventure members to update their fellow adventurers at a moment's notice from wherever in the world they might be directly to the site.  Photos and videos sent through mobile email or MMS from their mobile device allows My Adventures members to stay in touch with their friends and the site anywhere adventure may take them.

Additional member benefits include the ability for members to upload trip reports, photo journals, videos and blogs from their various adventures around the world, giving members and visitors alike the opportunity to share in everyone's excitement.  My Adventures provides members the ability to invite others as personal friends to easily keep in contact with one another.  The site encourages constant return visits with Twitter and RSS feed updates per member account and weekly email digests of new happenings and uploads from friends.  The site also utilizes integrating Facebook Connect to not just log into My Adventures, but to also provide potent viral updates to be viewed by their hundreds or potentially thousands of friends from around the world.

Tecture also launched a viral marketing campaign through Facebook by developing a Facebook quiz indicative of MyAdventures.com that engaged the user in fun questions and answers and then prompting them to view Facebook-wide results right on the MyAdventures.com site.  Giving the user the ability to forward the quiz to all of their friends only helped to facilitate word of the site through the massive Facebook population.  Tecture was also able to track statistics involving actions on the quiz such as those who took the quiz, those who quit midway through and those who sent it off to friends, helping Tecture gauge the effectiveness of this fun and engaging marketing tool.

Daylife, a news and photo aggregator, is integrated into the site to deliver news articles and photos specific to the interests of each unique individual user of the site.  Daylife ensures that a constant stream of content populates My Adventures, and not just any content under the sun, but content tailored specifically to the passions of each member!  To complement the massive aggregated news feeds, My Adventures offers links to thousands of publications and resources that enrich the need for additional information of its adventurous members.  Finally, YouTube's API has been installed to provide even further reference and entertainment value for those adventurous souls gathering knowledge for their next excursion. 

Whether for a seasoned veteran traveler or an aspiring adventurer, My Adventures and Tecture deliver innovative new features that can lead to a memorable experience for its trip planners.  With our ongoing efforts in effective marketing and innovative site enhancements, Tecture anticipates our strong, long-standing collaboration with My Adventures to continue to make myadventures.com more entertaining and educational with each new evolution.