Tecture is happy to announce the launch of the new website
for New Jersey Spine & Rehabilitation. Dr. Richard Kaul, a pioneer in minimally-invasive spine surgery, recognized the need to update his practice's website to mirror the state-of-the-art procedures he performs on a weekly basis.
In the design phase of the project, New Jersey Spine & Rehabilitation wanted to convey this sense of modern technology while enveloping it in a relaxed environment of imagery and copywriting, giving existing and as well as potential new patients a certain level of comfort before even walking into the operating room. The resulting design
and representation of the practice on the website attains the desired message Dr. Kaul was seeking to deliver with his new website.
The redesigned website was developed through Tecture's Site Ignition
content management system, enabling the administrative staff to constantly update their website's staff information, website copy and imagery, and their sincere and personal testimonials at their own speed without the need for Tecture's support. We also integrated their existing ViewMedica narrated videos, giving the site's visitors a comprehensive explanation of both the conditions that may afflict the spine as well as the extensive variety of treatments that are expertly performed by New Jersey Spine & Rehabilitation.
Through this successfully executed project, the website is now the foundation for new additions to the site that are already underway including an extranet login environment for attorneys requiring medico-legal services and an upcoming interactive patient intake form that will help expedite the visitation process for both the office administration and the visiting patient.