Celsis, a rapid detection and testing company founded in 1992, has recently undergone a complete redesign of their website. Tecture, in collaboration with Futureman, worked on website development, updating site design, improving navigation and thereby increasing traffic.
“The web goes through recognizable cycles,” said Tecture project manager Jay Simon. “Much like popular trends in fashion or music, the graphics and design of a website give visitors a good idea of when the site was updated.”
When a site appears dated, the information provided is automatically brought into question. This increases the bounce-rate, or the number of people who immediately leave, and hinders all marketing and ecommerce goals for the website.
While Futureman is itself an IT company, Tecture has the ability to hone in on both the technical and visual elements of website design. Always pushing the limits of the web, Tecture isn't afraid to try something new and exciting. It is this kind of innovation that keeps visitors interested and engaged in a website.
The Celsis site was redesigned to give it a more modern and user-friendly appearance. Tecture worked with Futureman to improve user paths and the user experience to better guide visitors to the actions Celsis wanted them to perform. One of the main goals of these design modifications was to prevent these visitors from leaving the site before they found the information they needed. Through Tecture's involvement, Celsis has enjoyed a substantial increase of more than 10 percent to quality site traffic.
Celsis' greatest benefit is the company's constant involvement in their website. While some companies will leave a site alone for months or years without touching it, Celsis is constantly tweaking their business website. As such, the company has a constant relationship with their customers. Celsis is better able to grow and change alongside their customers and gain more as word of Celsis spreads. Tecture is never far and is always ready to help when modifications are needed.
The frequent contact Celsis maintains with Tecture allows the companies to grow in understanding with each other. Tecture is acutely aware of the business needs and desires Celsis has for its website and is always prepared for whatever task is asked of their IT and design team.
Jay Simon said running a website is very similar to running a business. If one sets up an office, stocks it with computers and supplies, then leaves for years, nothing will happen. The business won't meet any goals if there aren't people working everyday to accomplish them. Likewise, a website will have limited success without regular maintenance.
In today's world, a company hardly exists without having a website. When people hear about a company, one of the first things they do to learn more is search for a website. The appearance and usability of the site will directly correlate with the number of people who chose to use the service. Tecture's work with Celsis emphasizes its updated site and reliable information. Similar goals can be met for any company who employs Teture's expertise to their marketing and web design plans.