With the advent of online gaming competitions, Gorilla Gamer has solidified itself as one of the premier players in this new industry. Looking to establish its branding and positioning in the gaming community, Gorilla Gamer contacted Tecture to create and design a complete online offering. The Gorilla Gamer site uses a unique blend of ASP.NET/SQL Server technologies to build a social networking framework with credit card and PayPal integration. A complex design, fluid usability, and a solid back-end foundation keep their gaming clientele involved in this burgeoning community.