With the rapid improvements to smart phone technology, people are carrying the internet in the palm of their hand. Many websites, especially those that are driven by ecommerce, receive huge benefits from mobile websites. Knowing where the experts were, McGonigel's Mucky Duck sought out Tecture to create a ecommerce backend for their website. In addition, Tecture created a site optimized for mobile devices. Today, the Tecture-made ticket selling software generates thousands of dollars every week in online ticket sales.