Our goal for this project was to completely redesign the identity of the site, simplify the overall user experience, and give members reasons to return to the site other than just to upload their latest adventures. Tecture hit all points for this successful relaunch.
Tecture created a new design worthy as a canvas for all the exciting adventures that members upload to the site. Tecture used a bold contrast in color to both simplify what members see on the site as well as give appropriate prompts to take action. The end result is an attractive presentation that's resulting in increased member activity on the site.
Simplifying the overall user experience to increase site activity was a large focus of the relaunch. Registration was reduced from a few pages to how just a few clicks. Tecture simplified a once complicated navigation with a dashboard of information currated to each member's specific interests. Improved site search now serves up adventures pertaining to both activity as well as global location. New features include adventure planning which gives members a reason to visit the site before an adventure, a reason to return when their adventure is complete, and also makes an adventure upload more robust with pre- and post-details! Favoriting members and adventures, tagging members onto adventures, and comment notifications are new features designed to increase site traffic and return visits. A persistent social sharing bar helps the adventures on the website get exposed to new audiences across various social networks such as Facebook, Google+, and Twitter.
Visit The Site:
www.myadventures.com