In meeting with New Jersey Spine & Rehabilitation, set forth to create a design that would express the sensitive approach taken by the practice with all of its patients. Individuals experiencing various levels of spine and neck pain are looking for relief and sometimes freedom from the shackles of their debilitation. The imagery selected by Tecture and approved by New Jersey Spine & Rehabilitation focused on conveying messages of serenity, comfort, strength, and rebirth. Stones and smooth curves expressed the proper back structure patients may be missing while quiet, colorful environmental imagery showcased the life renewed that resulted from the required procedures. These images are wrapped in a soothing overall site design.
Tecture's designer, Blake Harvey, re-envisioned New Jersey Spine & Rehabilitation's logo by delivering a design conveying a sense of stability and movement, two things typically robbed of a spinal pain individual. The typography maintained the desire of Dr. Richard Kaul to have it be clean and easy to read on the site as well as in print while becoming an extension of the graphic itself.
Most website designs typically tackle the client's need to deliver an identity and a message to the visitor.
This design not only had to accomplish that, but also had to deliver a feeling.
Tecture's design captured all of these elements for New Jersey Spine & Rehabilitation.
Visit The Site:
www.njspinerehab.com