New Jersey Spine & Rehabilitation charged Tecture with the challenge of taking its existing site and re-envision it with copy, imagery, and an overall design that would better represent the continual growth of the practice as well as the approach taken to all of its patients and cases.
Once the design was approved, Tecture began development within our Site Ignition content management system. New Jersey Spine & Rehabilitation's office staff are now empowered to change any aspect of their website copy and imagery to stay up-to-date with the ever-evolving breakthroughs and discoveries in minimally-invasive spinal surgery. The integration of the ViewMedica narrated videos clearly explain the potential affliction of the neck and spine as well as illustrate the delicate procedures, performed by New Jersey Spine & Rehabilitation, that remedy these afflictions.
Tecture also generated New Jersey Spine & Rehabilitation's social presence by creating and branding their Facebook and Twitter accounts as well as provided a guide to the effective uses of social networking. The signature Facebook "Recommend" Button was placed on all Treatment pages throughout the site to both provide a service to those performing research for a friend or loved one as well as increasing site traffic and lead generation.
What was once a clearly-defined website redesign project is now a foundational work-in-progress as additional applications are being built as extensions for the in-depth services they provide to attorneys, a convenient patient intake form to cut down office visit times, and a company intranet to expedite the organization and distribution of files and resources for the practice.