Upon discussing the possibilities of branding Resurrection Lutheran Church (RLC) with an entirely new identity, four strong themes were communicated to Tecture: Invite, Include, Inspire, and Involve. These have become RLC’s tenets in faith as well as their approach to their surrounding community.
Tecture’s designer, Mike Mroz, envisioned many avenues in design to carry these themes and beliefs, but thankfully, the one that RLC chose was the one that Mike himself felt the strongest about. In taking the four words and giving them each an identity in color, Mike created the logo, crafting its foundation within two infinity signs, binding all of its elements into a never-ending, strong symbol. The colors reflect RLC’s desire to illustrate their connection with both community and nature. Blue for water, orange for earth, yellow for sun, and green for the grass we stand upon and the trees that tower above us.
RLC recognized that the community would naturally see them as a church of specific beliefs, so they saw no need to convey their personality through another antiquated version of a crucifix. Tecture’s and RLC’s vision of their new logo embraced invitation throughout the community as well as showcased the church’s progressive thinking. By the end of the design phase, Resurrection Lutheran Church was already pushing this new identity onto their communications with their church members before site development even started. They were as proud of the logo results as Tecture was and the logo stands as one of the brightest achievements in 2009.